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Most owners fail to achieve
the business returns they deserve you can break the
cycle - today! |
From:
Russell Cummings
Wednesday, February 08, 2006
Dear Business Owner, |
Are you happy with your business?
Could it do more?
Could it be better? |
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Many of the business owners I
have worked with were initially very unhappy with
the returns they were getting from their businesses.
Typical comments were
I take all the risks, all the responsibilities and
get paid less than a decent wage all for the right
to be my own Boss!
In addition, most business
owners work long hours trying to make ends meet
and their family and social life suffers as a
result. The current trend is to call this poor
life balance but it has been around forever.
Poor life balance is generally regarded as being
a necessary side-effect of running a business and
it shows itself in a variety of ways: not enough
time with your family, constant health problems,
unhealthy diet from all those meals on the run,
poor social life and no time for many of the
important things and people in our lives. |
Even good businesses have big
problems |
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I even found that my clients
with good businesses suffered from
poor life balance. Many of my clients with
profitable businesses still spent way too much
time WORKING-IN-THE-BUSINESS and their quality of
life suffered as a result.
Combine poor life balance with the perennial
problem of How do I take my business to the next
level? and I found a whole bunch of frustrated,
overworked, under-rewarded business owners. |
But it
doesnt have to be that way! |
Hey, thanks Russell,
the suggestions and methods you gave us turned
to gold. On the strength of your comments and
backed up by your real life experiences, I
stepped outside my comfort zone and doubled the
price using your proposal format. The result -
$20,000 worth of new business signed off by the
client (for just 7 days work) and the deposit is
in the bank. That's not something I would have
done at that level previously. A great result!!
Geoff Knox, MD, One 2 One NZ Ltd www.one2oneltd.co.nz
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To add value to a quality
business owner like Geoff Knox, I am able to draw
on over 20 years experience as an Advisor and
Coach to a wide range of business and industries.
Add to this experience, a suite of powerful,
innovative business coaching tools and processes
and an intense focus on really making a tangible
difference to your business and we really have a
winning formula.
My real passion is working with family owned
businesses who want to make changes and take their
business to the next level via growth strategies.
Typical family business clients range from $500K
to $10M turnover with my largest client at $125M
and the smallest at $300K. I have also worked with
a range of Corporate Clients with turnovers in
excess of $1.5 Billion but find that it is family
business that I find most rewarding!
In the last 2 years, my family
and I have embarked on a sea-change
and have moved from living and working in an
inland city of 300,000 people (Canberra,
Australia) to living in a small coastal town at
the start of the Great Barrier Reef in Queensland,
Australia Coral Cove. I did this to improve
my life balance and so I can focus on the
important things in my life.
This has meant a change in the way we work and
interact with clients. In addition to some
face-to-face coaching, I now coach 45 business
owners from over Australia, New Zealand and the
United Kingdom using Internet and telephone
communications.
Recent advances in video phones, email and
Instant Messaging mean that we are no longer
restricted by the high cost and poor interactivity
usually associated with working at a distance.
This means that you can get access to leading
edge resources, training and coaching where in the
past it was just too difficult and costly. All you
need is broadband internet access and we are away! |
Do you want
to be successful in business?
As we discussed above, many business owners are
unhappy with their current levels of business
performance and life balance. In my 20 years
experience, I found that most people have an idea
of where they want to be but really have little
idea of what to do to get there. They are usually
focused on the wrong things and are applying
resources in areas that arent especially
productive.
Business owners are in many respects like
athletes, they often have the ability to be
champions but lack the motivation, programs and
processes to make the jump to the next level.
Elite athletes like: Tiger Woods, Michael Jordan,
Marion Jones, Andre Agassi any athlete you can
name all use a coach to help them focus on their
goals, increase their technical skills and
significantly improve their performance.
Well its the same in
business. Elite business people use the same tools
and techniques as athletes to help them achieve
their goals. Many engage Executive Coaches
and enlist the assistance of Mentors
to work with them to assist in achieving their
goals.
The role of the Coach is not to tell you what to
do nor is it to do it for you. It is to work with
you to develop a plan and a program for
implementation and then to guide you through
making the plan a reality. It is a vital support
role.
This is exactly the way a sports coach works they
work with the athlete to develop goals, then help
them to design a program to get to their goals and
then guide them on the process. The coach doesnt
run races or doesnt do the training for them they
guide, monitor, motivate and facilitate. |
This is how
we would like to work with you.
We will work with you using our simple but
effective NOW-WHERE-HOW process that will assist
you to:
- Understand where your business is NOW;
- Determine WHERE you would like to be
personally, and also from a business
perspective;
- Develop a Plan for HOW you will move from NOW
to your WHERE; and
- Coach and Support you through the
implementation phases.
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At SBD Online, you have access
to a range of Coaching options specifically
formulated to assist family business owners to
optimise growth and life balance. We use a range of
coaching methodologies to work with you, including:
- 1-on-1 video conferencing for personal
attention no matter where you live,
- Faceto-face meetings in the USA, United
Kingdom, New Zealand and Australia via our
network of accredited Mindshop Business
Facilitators;
- Phone, fax, IM, SMS and email;
- Internet seminars,
- Streaming video and audio libraries,
- a comprehensive range of business tools and
templates,
- a dedicated coaching website; and
- fully supported on-line training programs
with your personal coach.
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But why would
I want a business coach?
Many of the people that I have worked with were
unsure of how a coach might help them but knew
that they needed to do something different to what
they were doing. My services were recommended to
them by already happy clients and they decided to
take the plunge.
This is their feedback to me on why working with
a coach has been great for them:
You have changed our
business and our lives forever. Many of our
clients achieve significant increases in sales and
profitability as well as a vast improvement in the
quality of their lives improved life
balance.
Is not unusual to double or triple the size of a
business in 6 months to 3 years - often combined
with more time for family, holidays and social
activities. For some owners, its not business
growth that is important its making their current
business more profitable. For others, its totally
about building a business that provides them with
the lifestyle (and life balance) they desire. The
choice is yours.
I needed to work with
someone who had a track record in business growth
Its important that your coach has proven
expertise in helping business owners to realise
their personal and business goals. This is not
something that you can develop overnight. In my
case its taken over 20 years of hard work to
understand what works for my clients when coaching
them.
Its lonely at the top. Having a coach that I
trust means that I can talk objectively about my
business with someone who understands In many
ways, a Coachs role is also one of trusted
confidante as they often cant confide in their
staff, spouse or friends. I usually end up knowing
more about my clients lives and businesses than
their closest friends. Its about trust,
objectivity and understanding.
You use great models and
concepts that explain both simple and complex
profit and business concepts. The role of
your coach is to make the difficult seem simple
and to explore some of the simple yet very
powerful business models and concepts that most
people know but fail to use in their business. I
have access to a range of resources and tools
through my accreditation as a Mindshop Facilitator
(www.mindshop.com)
I needed someone external to my business who I
could be held accountable to and who would push me
to make things happen. Often a coachs role is to
motivate, cajole, push and prod their clients to
ensure that they continue implementing their
plans. Most people fail in business because they
fail to implement. Your coach can keep you on the
straight and narrow path to success. |
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Paul is a successful
UK based Business Consultant and this is what he
has to say about my services:
It's easy to
assume as a business consultant to already
know everything and not listen to others ideas
and advice.
Because of that it's good to be able to tap
into experience thats not only been there and
done it many times, but someone who can also
pass on ideas and advice in an effective way.
To be kicked up the backside when needed and
have someone there on the darkest of days but
also to share the successes is important in
any business and mine is no different.
Thanks for being on my side and making things
a little easier Russell.
Paul Collins, MD, Ingenuity, United Kingdom.
www.e-genuity.co.uk |
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Do I need a
business coach?
Do you fit the following selection criteria?
- Are you an owner (or manager) of a dynamic
business that you would like to grow and expand?
YES or NO
- Are you looking to increase profits? YES or
NO
- Do you want to spend more time with family
and other important people in your life? YES or
NO
- Do you want more time for YOU? YES or NO
- Do you have some great ideas but are just not
sure how you might make them a reality? YES or
NO
- Do you want to improve your business
management skills? YES or NO
- Are you prepared to make the necessary
changes in your business to achieve your aims?
YES or NO
- Are you prepared to take responsibility for
making your business even more successful (with
the support of your coach) as no-one is going to
do this for you? YES or NO
- Do you understand that there are no quick
fixes, magic dust or miracle cures that
are going to instantly transform your business?
Success will require time, strategy and
persistence? YES or NO
- Are you prepared to make the necessary
investment in time, energy, capital and
resources to make your dreams happen? YES or NO
If you answered YES to more than
4 of the questions above then a Business Coach
will definitely be able to help you. The level of
return you will get from your Coaching Program
will largely depend on your level of commitment
and focus on the tasks at hand. |
Adding value
through Coaching Cash and Life Dollars
We have a range of coaching programs to suit all
businesses, locations and budgets. In all our
coaching relationships we look to add significant
value to our clients.
In fact we aim to achieve a 10x return on your
investment with us. Now this value isnt always
payable in money or increased business value often
its paid in Life Dollars.
Life Dollars are what we term the soft returns
from coaching:
- More time with your children, spouse, family
and friends
- More work satisfaction
- Better health and well-being
- Less stress and anxiety
- More holidays
- More FUN
- The list goes on!
These are all things that we cant
put a dollar value on but you probably can. How do
you value more time with your children? Longer
life expectancy from less stress and improved
health?
What are these things worth to you? $10,000?
$100,000? $500,000? $1M ? $10M ? You decide.
Our experience has been that when clients embrace
the coaching program and begin to make significant
changes to their businesses and their lives that
the returns are always in excess of the cost of
our programs. |
So how do I get started with
my coach?
There are many options available for how you
might want or need to work with your coach
including:
- Access to our on-line Coaching Site with
email and internet support;
- On-line Coaching Site plus 1-to-1 video
conferencing sessions with your coach;
- All the above plus Face-2-Face sessions with
your coach;
- Targeted Face-2-Face sessions with you and
your key team members.
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In reality, most clients end up with a tailored
combination of these services designed to meet
their specific needs and budget. We have programs
and resources to assist you to grow your business
starting for as little as US$20 so we can meet all
budgets.
Our policy is to work with clients based on a
fixed price investment that means you know exactly
what you need to budget for and what you will
receive in return. All our services are covered by
our 100% Money Back Guarantee.
In order for us to develop a coaching program
that suits your specific needs all you need to do
is to download the FREE GPS Diagnostic complete
the Information Area and the Business and Life
Balance Diagnostics, save the file including your
name and email it back to us.
We will analyse the results and make comments
where we feel are appropriate and provide you with
a concise Diagnostic Report and recommendations on
the next steps in improving your business.
All information will be treated as Highly
Confidential. Please click
here to view our
Privacy Policy. |
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This is a fantastic offer as we
would normally sell our Diagnostic Report for
US$500. It is yours today for FREE !
100% Money Back Guarantee !!
All services offered by SBD Online are covered by
our Money Back Guarantee. If you are not delighted
with the quality of the services we deliver, we
will redo the Project to your satisfaction or
offer you 100% money back for the service that
failed to meet your expectations.
Click here
to download your FREE
GPS Diagnostic and get started today. This
is a US$500 service that we are able to offer you
for a FREE.
Act now - this offer can't last
forever |
If demand for the GPS Diagnostic continues at
its current rate, Im not sure how long we will
be able to maintain the FREE offer so act
today! click
here to get started.
Kind Regards
Russell Cummings
Managing Director/ Senior Coach
Strategic Business Development Pty Ltd
www.sbdonline.com
PS.
Act now to take advantage of our
FREE Diagnostic offer.
Download the GPS Diagnostic and complete the forms
and you will have a Business Coach with in excess
of 20 years experience commenting on your business
in a simple, concise Report.
Click here to
download. P.S.S. |
If Tiger
Woods needs a coach to be the best in the world
why dont you have one?
If Tiger Woods needs a coach then why do so many
business people think they can become a champion
without good coaching? I think its because of a
couple of things:
- Ego I call this Nobody Is
Going to Tell ME How to Run MY Business!
syndrome;
- Cost a good coach will empower
you to make you way more money than you spend on
coaching;
- Uniqueness We call this the
But MY Business is different syndrome; and
- Motivation I dont really want
to change but I expect a different result.
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Ego: Many people are
concerned that if they take on a coach that they
will tell me what to do in my own business. A poor
coach will tell you what you need to do and your
chances of success are limited. A good quality
coach will work with you through a process of
discovery where you can formulate your own options
and strategies in this way, you own the outcomes
and your prospects of success are increased
significantly.
Cost control is important in any business
and we believe that you should look at all service
providers to your business from an investment
perspective. If your Accountant, Lawyer, Insurance
Agent, etc is not adding value well in excess of
their fees then you should sack them and find a
supplier who will.
Its the same with your Business Coach if they are
not adding value then find another. We aim for a
10x return on investment will all our clients.
Uniqueness: Many business owners are keen
to work with a Coach who understands their
industry. Our experience is that while some
Industry Knowledge is an advantage the
disadvantage is that the Coach who specialises in
an Industry Sector is often blinded by the
paradigms of that industry and so you often dont
get a fresh view but one clouded by perceptions
and hidden agendas.
At SBD our experience is that you bring a most of
the knowledge of your business and industry to the
table and we bring powerful business tools and
processes coupled with a strong understanding of
business and profit principles. In this way, we
get to ask all the dumb questions that will make
you question your business practices and
principles. This enables us (you and me) to
develop powerful, innovative strategies to take
your business to the next level.
When you think about it, its actually pretty
arrogant of a consultant to say that they can tell
you everything you need to do to fix your business
when they really dont know the finer detail and
havent spent much time in your business!
However, that is how most consultants work they
tell you what to do! NOT US! That is why we use
proven processes and tools that help you tap into
the hidden ideas that you have for improving your
business. We will coach you through a process of
self discovery and of course, we will use our
skills and knowledge to add more value through the
process.
Motivation: Many people are stuck in a
rut. They desperately want a different outcome but
they dont want to change anything in order to get
there. This is where a Business Coach can help you
to: work through the issues, develop a plan and
start to implement it bit by bit. Often the
changes arent as dramatic as you think but the
results can be simply outstanding!
Become the "Tiger" of your business.
Engage a business coach to help you make the most
of your business potential.
Get started today by downloading our FREE
Diagnostic click
here. |
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Growth
& Profit
Solutions
Limited Offer
Download your FREE GPS Business Diagnostic
Valued at US$500
Click
here
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What is a GPS
Business Diagnostic?
Our Growth & Profit Solution (GPS) Diagnostic
is a powerful analysis tool that will help you
analyse the key issues in your business.
It will also enable you to have a look at your
Life Balance issues as well.
Download a full working version today- FREE.
Click here
to download.
It is simple to complete - you just answer a
series of questions on your business and another
series on your Life Balance. No specialist
knowledge, figures or statistics required!
The system will analyse your answers and provide
you with a colour display outlining the key
issues.
The system then assists you to determine the most
important issues for you and evaluate their
impact.
If you then send your Diagnostic back to us, we
will provide you with a concise report outlining
some action steps for your key issues.
This is fantastic value as this service usually
retails for US$500 but today we are offering it
for FREE.
Click
here to get a copy of your
GPS Business Diagnostic |
| Real
World Experience |
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Over the last 20 years, I
have worked across a range of industries
including:
Defence, Public Utilities & Energy,
Agribusiness R&D Corporations, Building &
Construction, Food and Meat Processing,
Petroleum, Retail, Manufacturing, Export,
Environmental, Finance & Banking,
Agricultural, Professional Services,
Recruitment, Sports Medicine, Commercial
Cleaning, Training, IT, Fashion &
Textiles, Federal, State & Local
Government bodies, Industry Associations,
Not-for-Profits and Consulting organisations. |
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"CommsNet Group have used the business
coaching services of Russell Cummings for a
period of four years (2001-2005) to provide
regular, valuable and on going business
advice.
We have found Russell extremely
knowledgeable. Russells experience and insight
have helped CommsNet Group focus on key
outcomes and key deliverables.
It has enabled CommsNet Group to really
identify our niche and the method and progress
to achieve these outcomes.
It has allowed CommsNet Group to move from a
very small business mentality to potentially
be one of the largest IT security and
monitoring companies in Australia.
We highly value Russells ability and acumen.
I would without a doubt recommend any business
organisation to employ Russells expertise &
skills."
Boaz Fischer, CEO
CommsNet Group, Australia
www.commsnet.com.au
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Download
our FREE GPS Diagnostic to analyse your business |
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As we are focused on Growth and
Profit Solutions (GPS) we have
developed a simple business diagnostic program to
help you understand the impact that coaching can
have on your business. Click
here to download a copy.
To get a handle on the real
issues and potential returns available to you in
your business, download our
FREE GPS
Diagnostic and complete it for your
business.
Once you have completed the GPS
Diagnostic, send a copy back to us and we will
provide you with some objective feedback and an
indication of what you can do to remedy some of
the issues involved. This a FREE service.
Click here
to download the GPS Diagnostic. |
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