Most owners fail to achieve the business returns they deserve you can break the cycle - today!
From:
Russell Cummings
Wednesday, February 08, 2006
Dear Business Owner,

Are you happy with your business?
Could it do more?
Could it be better?
Many of the business owners I have worked with were initially very unhappy with the returns they were getting from their businesses. Typical comments were

I take all the risks, all the responsibilities and get paid less than a decent wage all for the right to be my own Boss!

In addition, most business owners work long hours trying to make ends meet and their family and social life suffers as a result. The current trend is to call this “poor life balance” but it has been around forever.

Poor life balance is generally regarded as being a necessary side-effect of running a business and it shows itself in a variety of ways: not enough time with your family, constant health problems, unhealthy diet from all those meals on the run, poor social life and no time for many of the important things and people in our lives.


Even good businesses have big problems

I even found that my clients with “good businesses” suffered from poor life balance. Many of my clients with profitable businesses still spent way too much time WORKING-IN-THE-BUSINESS and their quality of life suffered as a result.

Combine poor life balance with the perennial problem of How do I take my business to the next level? and I found a whole bunch of frustrated, overworked, under-rewarded business owners.


But it doesn’t have to be that way!

“Hey, thanks Russell, the suggestions and methods you gave us turned to gold. On the strength of your comments and backed up by your real life experiences, I stepped outside my comfort zone and doubled the price using your proposal format. The result - $20,000 worth of new business signed off by the client (for just 7 days work) and the deposit is in the bank. That's not something I would have done at that level previously. A great result!!”
Geoff Knox, MD, One 2 One NZ Ltd www.one2oneltd.co.nz

To add value to a quality business owner like Geoff Knox, I am able to draw on over 20 years experience as an Advisor and Coach to a wide range of business and industries. Add to this experience, a suite of powerful, innovative business coaching tools and processes and an intense focus on really making a tangible difference to your business and we really have a winning formula.

My real passion is working with family owned businesses who want to make changes and take their business to the next level via growth strategies. Typical family business clients range from $500K to $10M turnover with my largest client at $125M and the smallest at $300K. I have also worked with a range of Corporate Clients with turnovers in excess of $1.5 Billion but find that it is family business that I find most rewarding!

In the last 2 years, my family and I have embarked on a “sea-change” and have moved from living and working in an inland city of 300,000 people (Canberra, Australia) to living in a small coastal town at the start of the Great Barrier Reef in Queensland, Australia – Coral Cove. I did this to improve my life balance and so I can focus on the important things in my life.

This has meant a change in the way we work and interact with clients. In addition to some face-to-face coaching, I now coach 45 business owners from over Australia, New Zealand and the United Kingdom using Internet and telephone communications.

Recent advances in video phones, email and Instant Messaging mean that we are no longer restricted by the high cost and poor interactivity usually associated with working at a distance.

This means that you can get access to leading edge resources, training and coaching where in the past it was just too difficult and costly. All you need is broadband internet access and we are away!


Do you want to be successful in business?
As we discussed above, many business owners are unhappy with their current levels of business performance and life balance. In my 20 years experience, I found that most people have an idea of where they want to be but really have little idea of what to do to get there. They are usually focused on the wrong things and are applying resources in areas that arent especially productive.

Business owners are in many respects like athletes, they often have the ability to be champions but lack the motivation, programs and processes to make the jump to the next level.

Elite athletes like: Tiger Woods, Michael Jordan, Marion Jones, Andre Agassi any athlete you can name all use a coach to help them focus on their goals, increase their technical skills and significantly improve their performance.

Well it’s the same in business. Elite business people use the same tools and techniques as athletes to help them achieve their goals. Many engage “Executive Coaches” and enlist the assistance of “Mentors” to work with them to assist in achieving their goals.

The role of the Coach is not to tell you what to do nor is it to do it for you. It is to work with you to develop a plan and a program for implementation and then to guide you through making the plan a reality. It is a vital support role.

This is exactly the way a sports coach works they work with the athlete to develop goals, then help them to design a program to get to their goals and then guide them on the process. The coach doesnt run races or doesnt do the training for them they guide, monitor, motivate and facilitate.


This is how we would like to work with you.
We will work with you using our simple but effective NOW-WHERE-HOW process that will assist you to:

  • Understand where your business is NOW;
  • Determine WHERE you would like to be personally, and also from a business perspective;
  • Develop a Plan for HOW you will move from NOW to your WHERE; and
  • Coach and Support you through the implementation phases.

At SBD Online, you have access to a range of Coaching options specifically formulated to assist family business owners to optimise growth and life balance. We use a range of coaching methodologies to work with you, including:
  • 1-on-1 video conferencing for personal attention no matter where you live,
  • Face–to-face meetings in the USA, United Kingdom, New Zealand and Australia via our network of accredited Mindshop Business Facilitators;
  • Phone, fax, IM, SMS and email;
  • Internet seminars,
  • Streaming video and audio libraries,
  • a comprehensive range of business tools and templates,
  • a dedicated coaching website; and
  • fully supported on-line training programs with your personal coach.

But why would I want a business coach?
Many of the people that I have worked with were unsure of how a coach might help them but knew that they needed to do something different to what they were doing. My services were recommended to them by already happy clients and they decided to take the plunge.

This is their feedback to me on why working with a coach has been great for them:

“You have changed our business and our lives forever”. Many of our clients achieve significant increases in sales and profitability as well as a vast improvement in the quality of their lives – improved life balance.

Is not unusual to double or triple the size of a business in 6 months to 3 years - often combined with more time for family, holidays and social activities. For some owners, its not business growth that is important its making their current business more profitable. For others, its totally about building a business that provides them with the lifestyle (and life balance) they desire. The choice is yours.

“I needed to work with someone who had a track record in business growth” It’s important that your coach has proven expertise in helping business owners to realise their personal and business goals. This is not something that you can develop overnight. In my case its taken over 20 years of hard work to understand what works for my clients when coaching them.

Its lonely at the top. Having a coach that I trust means that I can talk objectively about my business with someone who understands In many ways, a Coachs role is also one of trusted confidante as they often cant confide in their staff, spouse or friends. I usually end up knowing more about my clients lives and businesses than their closest friends. Its about trust, objectivity and understanding.

“You use great models and concepts that explain both simple and complex profit and business concepts”. The role of your coach is to make the difficult seem simple and to explore some of the simple yet very powerful business models and concepts that most people know but fail to use in their business. I have access to a range of resources and tools through my accreditation as a Mindshop Facilitator (www.mindshop.com)

I needed someone external to my business who I could be held accountable to and who would push me to make things happen. Often a coachs role is to motivate, cajole, push and prod their clients to ensure that they continue implementing their plans. Most people fail in business because they fail to implement. Your coach can keep you on the straight and narrow path to success.


“Paul is a successful UK based Business Consultant and this is what he has to say about my services:

“It's easy to assume as a business consultant to already know everything and not listen to others ideas and advice.

Because of that it's good to be able to tap into experience thats not only been there and done it many times, but someone who can also pass on ideas and advice in an effective way.

To be kicked up the backside when needed and have someone there on the darkest of days but also to share the successes is important in any business and mine is no different.

Thanks for being on my side and making things a little easier Russell.


Paul Collins, MD, Ingenuity, United Kingdom. www.e-genuity.co.uk


Do I need a business coach?
Do you fit the following selection criteria?

  • Are you an owner (or manager) of a dynamic business that you would like to grow and expand? YES or NO
  • Are you looking to increase profits? YES or NO
  • Do you want to spend more time with family and other important people in your life? YES or NO
  • Do you want more time for YOU? YES or NO
  • Do you have some great ideas but are just not sure how you might make them a reality? YES or NO
  • Do you want to improve your business management skills? YES or NO
  • Are you prepared to make the necessary changes in your business to achieve your aims? YES or NO
  • Are you prepared to take responsibility for making your business even more successful (with the support of your coach) as no-one is going to do this for you? YES or NO
  • Do you understand that there are no “quick fixes, magic dust or miracle cures” that are going to instantly transform your business? Success will require time, strategy and persistence? YES or NO
  • Are you prepared to make the necessary investment in time, energy, capital and resources to make your dreams happen? YES or NO

If you answered YES to more than 4 of the questions above then a Business Coach will definitely be able to help you. The level of return you will get from your Coaching Program will largely depend on your level of commitment and focus on the tasks at hand.


Adding value through Coaching – Cash and Life Dollars
We have a range of coaching programs to suit all businesses, locations and budgets. In all our coaching relationships we look to add significant value to our clients.

In fact we aim to achieve a 10x return on your investment with us. Now this value isnt always payable in money or increased business value often its paid in Life Dollars.

Life Dollars are what we term the soft returns from coaching:

  • More time with your children, spouse, family and friends
  • More work satisfaction
  • Better health and well-being
  • Less stress and anxiety
  • More holidays
  • More FUN
  • The list goes on!

These are all things that we can’t put a dollar value on but you probably can. How do you value more time with your children? Longer life expectancy from less stress and improved health?

What are these things worth to you? $10,000? $100,000? $500,000? $1M ? $10M ? You decide.

Our experience has been that when clients embrace the coaching program and begin to make significant changes to their businesses and their lives that the returns are always in excess of the cost of our programs.


So how do I get started with my coach?
There are many options available for how you might want or need to work with your coach including:

  • Access to our on-line Coaching Site with email and internet support;
  • On-line Coaching Site plus 1-to-1 video conferencing sessions with your coach;
  • All the above plus Face-2-Face sessions with your coach;
  • Targeted Face-2-Face sessions with you and your key team members.

In reality, most clients end up with a tailored combination of these services designed to meet their specific needs and budget. We have programs and resources to assist you to grow your business starting for as little as US$20 so we can meet all budgets.

Our policy is to work with clients based on a fixed price investment that means you know exactly what you need to budget for and what you will receive in return. All our services are covered by our 100% Money Back Guarantee.

In order for us to develop a coaching program that suits your specific needs all you need to do is to download the FREE GPS Diagnostic complete the Information Area and the Business and Life Balance Diagnostics, save the file including your name and email it back to us.

We will analyse the results and make comments where we feel are appropriate and provide you with a concise Diagnostic Report and recommendations on the next steps in improving your business.

All information will be treated as Highly Confidential. Please click here to view our Privacy Policy.



This is a fantastic offer as we would normally sell our Diagnostic Report for US$500. It is yours today for FREE !

100% Money Back Guarantee !!
All services offered by SBD Online are covered by our Money Back Guarantee. If you are not delighted with the quality of the services we deliver, we will redo the Project to your satisfaction or offer you 100% money back for the service that failed to meet your expectations.

Click here to download your FREE GPS Diagnostic and get started today. This is a US$500 service that we are able to offer you for a FREE.

Act now - this offer can't last forever

If demand for the GPS Diagnostic continues at its current rate, I’m not sure how long we will be able to maintain the FREE offer – so act today! – click here to get started.
Kind Regards

Russell Cummings
Managing Director/ Senior Coach
Strategic Business Development Pty Ltd
www.sbdonline.com
PS.

Act now to take advantage of our FREE Diagnostic offer. Download the GPS Diagnostic and complete the forms and you will have a Business Coach with in excess of 20 years experience commenting on your business in a simple, concise Report. Click here to download. P.S.S.


If Tiger Woods needs a coach to be the best in the world – why don’t you have one?
If Tiger Woods needs a coach then why do so many business people think they can become a champion without good coaching? I think its because of a couple of things:

  • Ego – I call this Nobody Is Going to Tell ME How to Run MY Business! syndrome;
  • Cost – a good coach will empower you to make you way more money than you spend on coaching;
  • Uniqueness – We call this the But MY Business is different syndrome; and
  • Motivation – I dont really want to change but I expect a different result.

Ego: Many people are concerned that if they take on a coach that they will tell me what to do in my own business. A poor coach will tell you what you need to do and your chances of success are limited. A good quality coach will work with you through a process of discovery where you can formulate your own options and strategies in this way, you own the outcomes and your prospects of success are increased significantly.

Cost control is important in any business and we believe that you should look at all service providers to your business from an investment perspective. If your Accountant, Lawyer, Insurance Agent, etc is not adding value well in excess of their fees then you should sack them and find a supplier who will.

Its the same with your Business Coach if they are not adding value then find another. We aim for a 10x return on investment will all our clients.

Uniqueness: Many business owners are keen to work with a Coach who understands their industry. Our experience is that while some Industry Knowledge is an advantage the disadvantage is that the Coach who specialises in an Industry Sector is often blinded by the paradigms of that industry and so you often dont get a fresh view but one clouded by perceptions and hidden agendas.

At SBD our experience is that you bring a most of the knowledge of your business and industry to the table and we bring powerful business tools and processes coupled with a strong understanding of business and profit principles. In this way, we get to ask all the dumb questions that will make you question your business practices and principles. This enables us (you and me) to develop powerful, innovative strategies to take your business to the next level.

When you think about it, its actually pretty arrogant of a consultant to say that they can tell you everything you need to do to fix your business when they really dont know the finer detail and havent spent much time in your business!

However, that is how most consultants work they tell you what to do! NOT US! That is why we use proven processes and tools that help you tap into the hidden ideas that you have for improving your business. We will coach you through a process of self discovery and of course, we will use our skills and knowledge to add more value through the process.


Motivation: Many people are stuck in a rut. They desperately want a different outcome but they dont want to change anything in order to get there. This is where a Business Coach can help you to: work through the issues, develop a plan and start to implement it bit by bit. Often the changes arent as dramatic as you think but the results can be simply outstanding!

Become the "Tiger" of your business. Engage a business coach to help you make the most of your business potential.

Get started today by downloading our FREE Diagnostic click here.

Growth & Profit
Solutions

Limited Offer
Download your FREE GPS Business Diagnostic Valued at US$500

Click here


What is a GPS Business Diagnostic?
Our Growth & Profit Solution (GPS) Diagnostic is a powerful analysis tool that will help you analyse the key issues in your business.

It will also enable you to have a look at your Life Balance issues as well.

Download a full working version today- FREE. Click here to download.

It is simple to complete - you just answer a series of questions on your business and another series on your Life Balance. No specialist knowledge, figures or statistics required!

The system will analyse your answers and provide you with a colour display outlining the key issues.

The system then assists you to determine the most important issues for you and evaluate their impact.

If you then send your Diagnostic back to us, we will provide you with a concise report outlining some action steps for your key issues.

This is fantastic value as this service usually retails for US$500 but today we are offering it for FREE.

Click here to get a copy of your GPS Business Diagnostic



Real World Experience

Over the last 20 years, I have worked across a range of industries including:

Defence, Public Utilities & Energy, Agribusiness R&D Corporations, Building & Construction, Food and Meat Processing, Petroleum, Retail, Manufacturing, Export, Environmental, Finance & Banking, Agricultural, Professional Services, Recruitment, Sports Medicine, Commercial Cleaning, Training, IT, Fashion & Textiles, Federal, State & Local Government bodies, Industry Associations, Not-for-Profits and Consulting organisations.



"CommsNet Group have used the business coaching services of Russell Cummings for a period of four years (2001-2005) to provide regular, valuable and on going business advice.

We have found Russell extremely knowledgeable. Russells experience and insight have helped CommsNet Group focus on key outcomes and key deliverables.

It has enabled CommsNet Group to really identify our niche and the method and progress to achieve these outcomes.

It has allowed CommsNet Group to move from a very small business mentality to potentially be one of the largest IT security and monitoring companies in Australia.

We highly value Russells ability and acumen. I would without a doubt recommend any business organisation to employ Russells expertise & skills."

Boaz Fischer, CEO
CommsNet Group, Australia
www.commsnet.com.au



Download our FREE GPS Diagnostic to analyse your business

As we are focused on Growth and Profit Solutions (“GPS”) we have developed a simple business diagnostic program to help you understand the impact that coaching can have on your business. Click here to download a copy.

To get a handle on the real issues and potential returns available to you in your business, download our FREE GPS Diagnostic and complete it for your business.

Once you have completed the GPS Diagnostic, send a copy back to us and we will provide you with some objective feedback and an indication of what you can do to remedy some of the issues involved. This a FREE service. Click here to download the GPS Diagnostic.